Tuesday, 13 July 2010
Conventions
Goodwins theory of conventions
Andrew Goodwin has identified a number of key features in music videos. They are:-
A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.
He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.
Our genre is likely to be dance/trance music so here are the conventions we shall try to comply with:
Dance routines
sometimes narrative
location-club/party
upbeat and fun
women are quite revealed
bright
although we would like to stick to these conventions some may be a little harder to do, so we will also include a bit of a twist
Andrew Goodwin has identified a number of key features in music videos. They are:-
A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.
He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.
Our genre is likely to be dance/trance music so here are the conventions we shall try to comply with:
Dance routines
sometimes narrative
location-club/party
upbeat and fun
women are quite revealed
bright
although we would like to stick to these conventions some may be a little harder to do, so we will also include a bit of a twist
Definition of a 'promo music video'
The term "music video" first came into popular usage in the early 1980s. Prior to that time, these works were described by various terms including "filmed insert", "promotional (promo) film", "promotional (promo) clip" or "film clip".
(source wikipedia)
This seems to suggest that a promo video actually just means what my generation know as a music video. As promo stands for promotional, the term means promotional video, as in a video to promote the music that is incorperated.
(source wikipedia)
This seems to suggest that a promo video actually just means what my generation know as a music video. As promo stands for promotional, the term means promotional video, as in a video to promote the music that is incorperated.
Tuesday, 6 July 2010
Initial ideas
My group, after reading the brief, thought to write our own song, quite probably rock, as that genre of song allows for a lot of creative shots in the music video, such as heavy rain, extreme close ups, low angles and other such aspects of striking film. However once we started writing a song we realised that neither of us was up to a good enough standard to play a rock song, and we were in fact at least one member short of a good sounding track, this influenced us to perhaps do an acoustic country type song, which allows easy of writing and a chance to use the sunny weather and local fields to get a very relaxed music video. Although after a few more practice sessions we decided we would not have enough time to write a song that is good enough to be included in a music video, luckily however I knew an artist who focuses on the uk dance/trance scene, and we will approach him about using his music for our project. If he allows us to use his music, we would like to do a music video depicting a party that got a little out of hand, as this kind of video would ring true with a lot of teenagers, who are likely to be our target audience, and therefore they would watch the music video
Feedback:
We pitch our idea to the rest of our class, and they pointed out a few key flaws, such as how we would get the number of people nessaccary to do a club type scenario and whether that would allow for much creativity. The suggestion the gave to over come this was, film a relative calm sequence, maybe of the sea or something similar, and speed it up to the speed of the track we have. We might consider doing this as leads are running thin on the club scenario
After talking to the artist i know we have been allowed to use his music to shoot our video to, he will get back to me wtih a track asap.
Feedback:
We pitch our idea to the rest of our class, and they pointed out a few key flaws, such as how we would get the number of people nessaccary to do a club type scenario and whether that would allow for much creativity. The suggestion the gave to over come this was, film a relative calm sequence, maybe of the sea or something similar, and speed it up to the speed of the track we have. We might consider doing this as leads are running thin on the club scenario
After talking to the artist i know we have been allowed to use his music to shoot our video to, he will get back to me wtih a track asap.
Brief
A promotion package for the release of an album, to include a music promo video, together with two of the following:
A Website homepage for the band
A cover for its release as part of a digipack
A magazine advertisement for the digipack
My group chose to do the options highlighted in green to accompany the promo video
A Website homepage for the band
A cover for its release as part of a digipack
A magazine advertisement for the digipack
My group chose to do the options highlighted in green to accompany the promo video
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