Our audience feeback really helped give us a clear idea of where to go with our video. When we had our initial idea we talked to members from our class and asked what they liked about music videos, and they highlighted the catchy beat and the dancing, and this was very much the basis for our video. But then we thought to make it a bit bigger and set up an app on facebook asking people what they liked:
http://www.facebook.com/apps/application.php?id=154333361271508#!/apps/application.php?id=154333361271508&sk=wall
And one of those comments really got my attention. Somebody said they really liked the story, and that although the dancing was nice, it was the story line that made the video. So with this feedback we knew we needed dancing but that it would be even better if the rest of the video had a story line.
When we had completed a rough cut of our video we showed our teacher, and he pointed out a few really easily made mistakes, so we corrected these. When we next showed him our video he'd got another teacher from a differenct school to come in to give us some feedback, and he said that we needed an ending, the begginging didn't quite fit with the speed of the track, we needed to re shoot a certain scene, but that it otherwise met all of it's targets. So we took this feedback and proceeded to make an ending and correct the other little things.
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