Tuesday, 12 April 2011

Evaluation question 1

For our main task my group chose to make a music video. We tried to stick to convetions where we could. We found that most music videos, if they weren't depicting a scene at a club, weren't really depicting anything related to the song.



As you can see from the first image, my group created a chart ranking and a visible way of show that in the video, much like music videos today. In shot you can see the main character about to wake up. Now we looked at B.O.B's song Magic we doing our introduction, and found that in that song B.O.B was wearing just his normal clothes. We also saw that the shot was from a higher angle so to stick to conventions we did the same. In our second picture, we've tried to stick to the conventional image of a DJ, by showing him controlling and audio desk. We found that in any video where you did get to see audio desk stuff happen the shot tended to be really close to the hand of the person controlling it, so we stuck to this convention. In the third image we have stuck to the convention of choreographed dance. We did this by asking some of our friends to help us. In a music video by another artist his backing dancers dance in silhouette, and we found this conventional through a lot of other videos too, so we felt it necessary to stick to this convention, and to do that we got our dancers to stand in front of some frosted glass windows on a sunny day, which meant that the camera picked them up in silhouette. During the dance sequence the dancers stick to the beat of the music, and the high and low points in the section, finishing of their first section by doing a movement to mirror that of the music, the music slows down, and the dancers strike a pose and then slowly lower their arm in an ark. The fourth picture is an example of how my group went into flash backs, by turning it black and white, flash backs aren't always seen in music videos, so we chose instead to stick to movie flash back conventions, by making the action black and white. The flash backs forward the narrative of the video, by showing how the mess that he is tiding up got there, or showing what happened with a certain object from the night before. Our product has a very strong feel of a music video, with the song, the strong, but irrelevant to the song, narrative. The dance sequence, the outro being after the music, the chart ranking on the video.


For this task we also had to create some ancillary products, a album digipack, and a website (which didn't have to be live). Both our album digipack and our website link well together, both have the image of a sound wave prominent on them. The album has graffiti art on it, to give the urban feel that we wanted for the persona of DJ Ransome, it also has a panel of pictures, as you might find in an album cover for a band, as well as a page with the song listings, a back cover that has a bar code, a couple of promotional panels which show pictures from the music video, a message from the artist panel,and a front cover which has the album name on it and an image of DJ Ransome. The website is modeled on Usher's website. Our website has the sound wave at the top, where all the link to the other pages are held. There is a short artist bio, as found on Usher's website. Then there is a photo gallery that changes picture every few seconds, and towards the bottom of the page there are details about some up coming events (which aren't real). The background is black and the text is white to stand out. We feel that the website gives a professional feel, but also lacks information.

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